Case Studies
Explore how we’ve helped our clients achieve remarkable results through strategic digital solutions.
Case Study: Telos Watches
Achieving 17x ROAS for a High-Ticket, Purpose-Driven Timepiece Brand
Brand Overview
Telos Watches is a modern luxury timepiece brand rooted in minimalist design and purposeful living. Each watch blends premium craftsmanship with a story of intention built for individuals who live with clarity and purpose.
Campaign Objective
Launch a sales-focused Meta campaign to generate direct conversions and validate digital performance with a small test budget. As a premium product with a higher price point, the goal wasn’t volume — it was efficiency and profitability.
Our Approach
Targeting Strategy
- Focused on high-income, design-conscious audiences
- Used refined lookalikes and interest layers (e.g. minimalism, horology, lifestyle brands)
Creative Direction
- Highlighted the philosophy behind Telos: purpose, simplicity, timelessness
- Paired clean, modern visuals with short, intentional copy that echoed the brand’s aesthetic
Sales Funnel Focus
- Direct-to-purchase campaigns — no distractions, no detours
- Optimized for purchase events, with CAPI and pixel tracking for maximum accuracy
Results
Key Insight
Although the Cost per Purchase was $42, this was well within acceptable limits for a high-AOV product. What mattered most — and what we delivered — was return on ad spend. The 17x ROAS proved that the brand’s premium positioning resonated deeply with the right audience.
Outcome
- Validated digital acquisition potential on Meta for a niche, luxury product
- Achieved sustainable profitability even on a micro-budget
- Set a benchmark for scaling campaigns based on proven creative and targeting
20 Days Sales (57,185 $ = 17,568 Kd)
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